The Brand

Understand Your Hair

Great hair starts with knowledge, education and information. Understanding your unique, individual hair texture is an excellent way to create a successful haircare routine that gives you the results you’ve been craving!

In addition, educating yourself about healthy ingredients that enhance hair is key. Our products are paraben, sulfate, silicone, phthalate, mineral oil, petroleum oil and artificial colors and  fragrances free! We only use the best unrefined, natural ingredients including; Marula Oil, Almond Oil, Aloe Vera, Safflower Oil, Raw Honey, Rosemary, Thyme and Coconut Oil.

Embrace the Many Beautiful Qualities

One of the most powerful ways to create healthy, beautiful hair is to love your natural texture. Embracing what you have been given not only allows you to explore different styles; it also nourishes your hair from within. The positive energy we pour into ourselves shows in every part of our lives, including our hair. 

Take time to discover the many beautiful qualities of your own hair. Delight in the coil, curl, wave and straight textures that exist and find ways to accentuate what you’ve been given. This is just the beginning of a life-long love affair with your crown and glory.

Take Your Hair to New Heights

The number one desire for many women when it comes to their hair is growth. We believe that growing longer, stronger, fuller hair is a right that all women should be afforded.

When it comes to hair growth, whether you’re from India or Africa, hair grows about ¼ to ½ an inch every month. The challenge that people with curly coily hair have is that because of our extremely dry hair texture, we are unable to retain this length. Just as new growth occurs, hair breaks off at the ends, making it look like our hair is not growing.

One of our main missions is to create products that nourish, moisturize and strengthen dry textures creating healthy luscious locks that retain most if not all of its new growth.

Our products are formulated to take your hair to new heights. Each formula infuses hair with much-needed hydration and moisture in order to eliminate breakage and dryness. When using our products and hair kits, you will instantly notice the difference in how your hair looks and feels. Get ready to meet your hair goals ladies!